Sportsdirect Birmingham - Bullring

Great sized store with excellent range of products. The prices on all items are hard to beat with continual heavy discount. The store is split on two levels so plenty of floor space and stock items. The store well laid out with different sections for footwear and also the clothing is organised according to type. Huge range of footwear covering everything from sports shoes, trainers and pretty much everything else. Pretty much all the sports wear, leisure items and various sports equipment such as tennis rackets, footballs etc. Service is not the best here, it can sometimes take 20 minutes to bring out a pair of footwear to try. The queue for payment of items is usually quite long and 20 minutes waiting to be served is not out of the question.
3 7 years ago (30-10-2017)

They do not appreciate customers AT ALL! The lady did not give a great service, that needs to be given to all customers. She was waiting for 5 pm like a rescue. Finally we asked for shoes, that we were sure we going to buy as kid tried it on, but as it was 17:01 they could not take an order. Good luck in getting more than one 🌟
1 7 years ago (19-11-2017)

A big store with variety of sports gear suited to everyone's needs and wants. The prices are very affordable but the downside is you will find a lot of stuff on the floor; long ques; staff chattering garbage while u wait and the sheer arrogance of leaving u stranded when u have asked for something to try on or buy. The customer service from staff/security and management is very appalling indeed! How on earth do they operate like this?🤔
1 7 years ago (26-12-2017)

Amazing customer service from the shoe department, the lad helped me a lot who gave me great advice for Karrimor running shoes can’t remember his name but it was something like ramzaarn
5 7 years ago (15-01-2018)

Messy & not as cheap as before. Unfriendly staff but can't blame them it's the bosses
2 7 years ago (01-03-2018)