Apple Watford

Extremely rude staff full of kids who just want to look cool in an Apple store. They don't have the desire or mental capacity to talk to customers because their world only exists on a phone screen. Very easily offended if you ask them any question about Apple products. I would avoid this store and go the ones in Central London who have professional staff. I wish I could give it 0 star rating.

Outstanding service from the super friendly, efficient and knowledgeable Alex Ferrera . I went in there with a headache born of confusion and frustration with the setting up and transfer processes between two phones. I left super grateful , happy and stress free. He was extremely helpful and I would recommend his skills and top notch service to anyone. Give the guy a salary raise!!! You have a star there Apple.

The store has done a brilliant job with the current COVID situation but I honestly would not line up in the queue. So many people were waiting to enter the store which is understandable- Christmas season. You be be sure that the staff members here will look after you really well. Extremely helpful staff and they were able to guide me so quickly. Thank you!

5* service - with a special thanks to Michael. My repair was done in record time - dropped off at half 9 and ready 3 hours later! I've never had such speedy and polite service.

Absolutely bad review! Deserves a star! An appointment was at 11:45 am, but support was delayed by 25 minutes until 12:10 pm. The customer service gave me a promise of battery replacement time, saying that I can get the phone after 2 pm. After I arrived on time at 2 pm in the afternoon, I asked if the phone was ready? They said they didn't have it yet, so I said, you promise I can get the phone after 2 pm? He asked me to wait for ten minutes, and it still didn't finish for 10 mins later, and he asked me to wait for another 15-20 minutes. Are you kidding me? Let me just say that, what's the point of setting those appointment times? The customer is on time but you are not on time. It was not until I complained that the clerk went to talk to support, and then turned around and told me that they are willing to reschedule the repair product in front of me and repair mine first! I was full of doubts, it could be Yes, but so the services of other guests can also be transferred at will? So I waited until 2.34 pm to get the phone!! After getting the phone, the phone's battery was only 4-6%, and then I was asked to pay immediately! ! Are you joking? Anyway, please let me test whether the battery is healthy and give it to me when it is fully charged.

While we go to receive the order, they are asking ids that is fine but why doesn't the company accept the digital id ?But what is the point when staff is not even checking the id! This doesn't make any sense and seems another hassle to clients like me.

I always had brilliant experience at Apple Stores, until at this store in Watford! The staff are superficial and unhelpful, feels they are here to say “No! We cannot do that!” Before even you approach them. Canceling appointments sharp 10 minutes after delay because this is their written policy despite difficulties of finding parking! They can so they do it. Then you have to wait for long time until next one comes and say “ Sorry you have to this in the website!” despite the store was very empty however not functional due to unfriendly staff. They easily argue to proof they are right and customer is wrong! I was not the only one, in 1 hour being there as I had the worse customer service experience I also seen two other unhappy customers. When I asked to speak to manager, the staff brought a mid-supervisor who was arguing to proof they have right to be different to customers comparing to other stores because this is right and other and other Apple stores were wrong on being too nice with customers and they shouldn’t do that to raise the expectations!!!! The staff named Ronald pressed me to watch an online text and to read policy of returning damaged item online which was irritating. Then finally I called to meet real manager named Chris who came with a fake smile to repeat the same things about their policy! Policy is important than anything else at this store, avoid this store! Go to other stores if you can. Wish Apple customer service was like few years ago when it was a good happy Apple Store days, the Apple that I was once proud to be a loyal customer! With my experience at Watford Store I would probably end my loyalty to Apple products!

Made an appointment to exchange a an item. Arrived on time. Waited half an hour to be seen despite staff taking to each other about non work related stuff or being on personal phone calls. People just waking in with no appointment getting attended to immediately. Wasted my whole lunch break on a task that should have taken 5 mins

Funny how other Apple stores got quite positive reviews but only this Apple Watford is having a bunch of negative comments. Well, I understand now after I have tried it myself. My iPhone became brick because the update was interrupted due to a bad cable connection yea, the famous easy-breaking made-for-iPhone cable. I tried to restore it from iTunes but the backup appeared to be "encrypted". There’s no way I would have my backup encrypted, and yet I turned to iCloud for my age-old backup because I got no other choices. When I tried to restore my phone making use of that backup, the phone suddenly said “backing up on iCloud”. I was afraid the lesser content with my phone being factory reset by iTunes already will overwrite the age-old backup, so I decided to skip the backup process and turned to help at Genius bar. Let me skip that useless online Chat help part and jump straight to the useless “help” from the geniuses at the Genius Bar I take that as an antonym. I arrived a bit earlier than the booked time, and after introducing myself about the reason of the visit, I was taken on by an arrogant lady which I guess was a manager because she wore black polo unlike others. I tried to explain what happened to the backup, my restoration process, and why I was there, just like what I said in the above 2nd paragraph. Not for once, not for twice, but four times. She just refused to acknowledge the points I made and the worries I had, and just asked me to restore from iCloud with an I-could-not-care-less face. Yes she even rolled her eyes when I want to be reassured the lesser content won’t overwrite my age-old backup. When the phone said it was restoring, that lady thought her task was done, and handed me to a young lady, who looked helpful with a smiley face. I again talked about the encrypted backup and she replied me with an I-could-not-care-less face just like the manager. At that point I was sure they were trained in the same training centre. She asked me if I wanted further assistance over the phone by their engineer. Because the mystery about encrypted backup wasn’t solve, I said yes, and she rest me assured that the phone call will happen at 4:00pm that day so that I would have enough time to go home and take that call. Guess what? She actually booked me to 4:00pm on the next day. Again I will skip that useless engineer call because he just wanted to resolve what’s on the agenda but not taking opinions about a possible bug in iTunes. I just want to concentrate to express HOW BAD an experience it was to visit Apple Watford. Maybe Apple has become such a big company that it couldn’t care less about the feelings of individuals. But if you do care, take this bunch of your employees at Apple Watford back to training. Just to do the society a little bit more good.

Went there looking for help as there was abnormalities on my 2 week old iphone 14 due to suspected hacking. Told me it was a 2 and 25 mins wait to see an Apple “genius” and would send a text message when they are ready. My phone died and came back almost 3 hours later as I had to wait 25 mins from my past appointment and this time was told to wait for another half an hour. Fine, since it’s understandable that some customers require extensive complicated help. However, when it was my turn, they sent a regular Apple employee to “help” reset my phone to address the issue which clearly I could have done myself at the home. Few minutes later, one of the apple genius came, and asked the problem. After telling him the issues my iphone 14 have, all he did was politely apologise and expound on Apples’s great, leading and mighty security system. He barely touched my phone and did not bother to scrutinise intensively what might be causing the problem. At the very least, he could have pretended to. Few days later, the issue on my phone is back. Despite this, I thank Apple Watford for the insightful lesson of how helpful they can be.

Directions to Apple Watford with public transportation

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