Hamleys

Reviews, get directions and contact details for Hamleys

World-renowned, multistorey toy shop with events, demonstrations and elaborate displays.

Address: 188-196 Regent St., London W1B 5BT, UK

Phone: 0371 704 1977

Website

State: Greater London

City: London

Zip Code: W1B 5BT

opening times

Monday: 10:00 AM – 9:00 PM
Tuesday: 10:00 AM – 9:00 PM
Wednesday: 10:00 AM – 9:00 PM
Thursday: 10:00 AM – 9:00 PM
Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 9:00 PM
Sunday: 12:00 – 6:00 PM

Update Info

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Reviews

Wonderful, fun and bright store with many floors containing treasures for all ages. If you're nearby it's definitely worth a visit. Good for Lego fans too no Lego passport stamp available here though.

A visit to Hamleys on Regent Street is an absolute must for anyone visiting London, regardless of age! This iconic seven-storey toy shop is simply amazing, with just about every toy you could possibly imagine.nnThe atmosphere is fantastic, with live demonstrations happening throughout the store and enthusiastic staff who really go out of their way to make sure everyone has a wonderful time. There’s so much to see and experience that you could easily spend hours exploring.nnHamleys is so much more than just a toy shop. It’s a destination and an experience in its own right!

A truly iconic toy store and an experience in itself. Spread across several floors, there is something for every age, with live demonstrations and interactive sections that keep children fully engaged. The staff are active and create a fun environment throughout the store. My son absolutely loved it, and it is a must-visit when in London! When we visited in 2026 they were celebrating their 265th year!

Absolutely brilliant.nLittle ones loved it.nPrices can be on the higher end, but only quality items are stocked.nYou are paying for premium, safe toys that you can trust.nnOn busier periods, there are performers and staff on different floors keeping the children entertained.nnNot just a shop for children's toys, there are some adult RC toys too, for the child in you.nnIf visiting London with little ones, this is a good place to visit whilst on the West End.

Hamleys is probably the biggest toy store I’ve visited in London, and it truly feels like a magical place for both kids and adults. The store has five floors, and each floor is filled with all kinds of toys you can imagine.nnOne of the most memorable things about Hamleys is the staff. On almost every floor, you can see employees enthusiastically demonstrating toys or showing kids how they work. They don’t just sell the toys — they actively play with them and share the fun with everyone around. It really feels like they genuinely enjoy the toys and are excited to share that joy with others.nnThe atmosphere in the store is incredibly lively and welcoming. The staff’s energy and sincerity make the experience feel special, and it’s hard not to smile when you see how excited the children are.nnThere is an amazing variety of toys here, from classic toys to creative games and collectibles. Whether you’re a child or an adult, it’s a place where you can easily spend a long time exploring and having fun.nnOverall, Hamleys is more than just a toy store — it’s an experience. If you’re visiting London, it’s definitely worth stopping by, and both kids and adults will likely leave with big smiles.

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Directions to Hamleys with public transportation

Conduit Street Hamleys Toy Store 50 meters

453

N109

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N18

Savile Row 90 meters

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Conduit Street Saville Row 150 meters

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Beak Street Hamleys Toy Store 190 meters

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Oxford Circus Station 240 meters

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