Edit Business | Diego 10

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Diego 10

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For football fans, a fresh Glaswegian clothing brand with a unique focus on legends of the game (both Scottish and International), iconic revolutionaries and elements of Scottish humour is beginning to make a name for itself among across the country.

Diego10 is run by John Scott, a one-time designer of football t-shirts for clubs such as Celtic, Rangers and Hibs who now runs his own brand in dedication to his idol, Diego Maradona.  These days current football tops cost £50 and are out of fashion within 12 months, while John’s shirts are timeless and somehow 
manage gain authenticity after each wash!

“There are plenty of differences between us and your usual sports stores,” states John, “but the main one is that we only deal with football.”

Many a football fan has made the mistake of throwing out an old top only to regret it years later when the same worn-out jersey somehow manages to gain fashionable credibility under the heading retro or old-school and somehow becomes common Friday night attire.  When it comes to football, the kits worn by iconic teams and players bring a sense of nostalgia for those who were around to see them, but when we’re talking about Brazil ‘70 or Mexico ‘78 or England ’66 (anyone?) it’s safe to say that not many of us were around to see these teams play.

For the younger guys, the love for old football shirts comes down to the love for the game, respect for the legends and to remind ourselves that there was life before lavish car-fetishes, Gillette Mac III sponsorship deals, Carlos Tevez and £250,000 weekly pay cheques.  Alright then... they just look smart as, don’t they?

Rory Herron

A fashion show to showcase Diego 10's products will be in full flow on December 7th at the Adlib bar/Club, Hope Street, Glasgow. More details at

http://www.facebook.com/#!/event.php?eid=202421893165677¬if_t=event_admin

Diego10 is situated at 421 Stockwell Street, Glasgow and also has satellite stores in Braehead, Silverburn and East Kilbride.  For more info visit www.fitbo.co.uk.

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